In a move to further compete with Twitter, Instagram has launched a new social media app called Threads. Threads is a standalone app that is designed for public use & connecting to close friends and family.
It allows users to share photos, videos, and text messages with a select group of people, similar to Twitter.
We will uncover what is Threads & whether it will survive or be washed away like many hyped social media apps before.
What Is Threads?
Threads is a new social media app designed to create shorter-styled posts in a scroll feed model similar to Twitter, LinkedIn, & Facebook.
It is a standalone app that is separate from Instagram but has cross-functionality such as story shares & links to Instagram pages.
The Digital Marketing & SEO Benefits Of Threads
Threads has become another avenue for people to leverage their online business with the ability to create user-generated content, share links to webpages, & use cross-functionality with Instagram.
Threads has a number of digital marketing and SEO benefits for Instagram. First, Threads can help to increase engagement with Instagram. When users share their Stories on Threads, those Stories will also appear on their main Instagram profile.
This can help to increase the number of views and interactions that Stories receive. The app can also drive traffic to one's Instagram page & this feature would be useful to a business page looking to increase its commercial potential.
Second, Threads can help to improve Instagram's SEO. When users share photos and videos on Threads, those posts will be indexed by search engines similar to how Google indexes Instagram Photos, Videos, & Reels. This means that people who are searching for specific terms or phrases may be able to find Threads posts in their search results.
How Does Threads Compete With Twitter?
Threads competes & is quite comparable with Twitter in a number of ways. The user-friendly design, feed & search functions are all but similar with little distinction besides color.
Both Threads and Twitter allow users to share text, photos, and videos.
Both platforms have a 24-hour attention lifespan for posts.
Both platforms allow users to follow other users and see their posts in their feeds.
Both platforms have a search function that allows users to find other users and posts.
Threads is missing features that Twitter has such as ads presented, Spaces for live broadcasting, trending posts, content creation tools, & more.
Threads is yet to have a desktop version of the app while Twitter is on mobile & desktop.
Threads is integrated with Instagram, while Twitter is a standalone platform.
What Benefits Does Instagram Gain?
Threads has a number of benefits for Instagram. First, Threads can help to increase engagement with Instagram. When users share their Stories on Threads, those Stories will also appear on their main Instagram profile. This can help to increase the number of views and interactions that Stories receive.
Second, Threads can help to improve Instagram's SEO. When users share photos and videos on Threads, those posts will be indexed by search engines. This means that people who are searching for specific terms or phrases may be able to find Threads posts in their search results.
Third, Threads can help to attract new users to Instagram. When people download Threads, they are also exposed to Instagram. This can help to increase the number of people who use Instagram.
What Benefits Does Meta Gain?
Threads has a number of benefits for Meta, the parent company of Instagram. First, Threads can help to increase Meta's user base. When people download Threads, they are also exposed to Instagram and Facebook. This can help to increase the number of people who use Meta's products.
Second, Threads can help to improve Meta's advertising revenue. When people share their Stories on Threads, those Stories can be targeted with ads. This means that Meta can generate more revenue from advertising.
Will Threads Be A Success Or A Social Media Trend Flop?
It is too early to say whether Threads will be a success or a social media trend flop. However, there are a number of factors that suggest that Threads has the potential to be successful.
Why Threads Might Be Successful:
Well-designed and easy to use. Threads is a simple and intuitive app that is laughably easy for people to get started with. The app's design is also very visually appealing.
Integrated with Instagram. Threads is integrated with Instagram, which means that users can easily share their Threads posts on their main Instagram profile. This can help to increase engagement with Threads posts.
Back by Meta. Meta has the resources and expertise to make Threads a success.
Why Threads Might Fail:
Lack of features. Threads is a relatively basic app, and it lacks some of the features that are popular on other social media platforms. For example, Threads does not have a Stories feature or a direct messaging feature.
Competition from other social media platforms. There are a number of other social media platforms that are popular with close friends and family, such as Snapchat and WhatsApp. Threads will need to differentiate itself from these platforms in order to be successful.
Lack of user adoption. Threads will need to attract a large number of users in order to be successful. However, there is no guarantee that users will adopt the app.
Overall, Threads has the potential to be a successful social media app. However, there are also some challenges that the app will need to overcome in order to be successful.
Here are some additional thoughts on why Threads might be successful or fail:
Threads could be successful if it is able to attract a large number of users who are looking for a more intimate social media experience. The app's focus on close friends and family could be a major selling point for users who are tired of the public nature of other social media platforms.
Threads could also be successful if it is able to differentiate itself from other social media platforms by offering unique features or content. For example, the ability for creators to earn more revenue streams such as a paywall for text content (many posts or dedicated articles.) With the integration of Meta Business Suite, the use-case for business gets exponentiated.
However, Threads could also fail if it is unable to attract a large number of users or if it is unable to differentiate itself from other social media platforms. The app's success will depend on a number of factors, including its user experience, its features, and its marketing strategy.
Threads is a new social media app that has the potential to be a success. The app is well-designed, easy to use, and integrated with Instagram. However, it remains to be seen whether Threads will be able to attract enough users to be profitable.
Disclaimer: This blog post is not intended to serve as financial or professional advice & is created for the sake of entertainment & informational purposes. External links are provided to give credit to original information holders. The use of affiliate links & Googe Ads is used in this blog post & we may be compensated for placement; potential earnings are not a factor in the content that is created.
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-Grothaus, M. (2023, July 4). What is Threads? Instagram’s Twitter alternative to launch July 6. Fast Company; Fast Company. https://www.fastcompany.com/90918716/what-is-threads-instagram-twitter-alternative-july-6
-Sean. (2023). Twitter. https://twitter.com/seaninfinance