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50 Marketing Terms & Definitions Every Marketer Should Know.

Updated: Sep 18, 2023

Marketing terms are important to be familiar with for a number of reasons, including:

  • To communicate effectively with other marketers. If you're working in a marketing role, you'll need to be able to communicate effectively with other marketers. This means using the same language and understanding the same concepts.

  • To understand marketing strategies. Marketing terms can help you understand marketing strategies. For example, if you know what a "buyer persona" is, you'll be able to understand how to create marketing campaigns that target your ideal customers.

  • To make informed marketing decisions. Marketing terms can help you make informed marketing decisions. For example, if you know what "conversion rate" is, you'll be able to track the success of your marketing campaigns and make necessary adjustments.

  • To stay up-to-date on the latest marketing trends. The marketing landscape is constantly changing, so it's important to stay up-to-date on the latest trends. Marketing terms can help you do this by giving you a vocabulary for understanding new concepts and strategies.

Learn the most important marketing terms with our comprehensive list of 50 essential terms. Beginner or seasoned pro, this list is a must.

Marketing Terms

  • A/B Testing: A method of comparing two marketing variants against each other to see which performs better. This can be done with anything from email subject lines to ad copy.

  • Account-Based Marketing (ABM): A B2B marketing approach that focuses on finding unique techniques to engage target customers rather than working on buyer personas.

  • Affiliate Marketing: performance-based marketing in which companies pay affiliates to promote their products or services. This can be done through content, social media, or paid advertising via link redirects & conversion tracking.

  • Analytics: The tools and technologies used to gather insights and data about marketing campaigns and other marketing activities. These insights help marketers make more informed decisions about their marketing strategy and improve ROI.

  • API: stands for Application Programming Interface. It is a set of rules that define how two pieces of software (Ex: Wix & Google) can interact with each other. APIs are used to share data and functionality between different applications.

  • Attribution: The process of determining which marketing channels and activities are responsible for driving conversions.

  • Audience: The group of people who are most likely to be interested in your product or service.

  • Backlink: A link from another website directing back to your website. Backlinks are a signal to search engines that your website is authoritative and trustworthy.

  • Brand Image: The perception that consumers have of your company or product.

  • Brand Awareness: The level of familiarity that consumers have with your brand.

  • Buyer's Journey: is a process that consumers go through as they discover, evaluate, and purchase a new product or service. It is a useful tool for marketers to understand how their target customers think and behave so that they can create more effective marketing campaigns.

  • B2B Marketing: business-to-business marketing, is the process of marketing products or services to other businesses. This type of marketing is different from business-to-consumer (B2C) marketing.

  • Call To Action (CTA): A clear and concise statement that tells consumers what you want them to do, such as "Click here to learn more" or "Sign up for our newsletter."

  • Content marketing: A marketing strategy that focuses on creating and distributing valuable content to attract and engage a target audience.

  • Cost Per Acquisition (CPA): is a marketing metric that measures the average amount of money spent to acquire a new customer or drive a desired action. It is calculated by dividing the total marketing spend by the number of actions taken.

  • CRM (Customer Relationship Management): software that helps businesses manage their interactions with customers. It can be used to track customer contact information, history, and interactions. CRM systems can also be used to automate tasks, such as sending follow-up emails or generating reports.

  • Demand Generation: The process of creating and nurturing interest in your product or service.

  • Digital Marketing: is the use of digital channels to reach and engage with target audiences. This can include using websites, social media, email, and other digital platforms to promote products or services

  • Email Marketing: The use of email to promote your product or service.

  • Google Ads: is a pay-per-click (PPC) advertising platform that allows businesses to display text ads on Google's search engine results pages (SERPs). When someone searches for a keyword that is relevant to your business, your ad may appear at the top of the SERPs. You only pay when someone clicks on your ad, so you can control your advertising budget.

  • Google Search Console: a free tool that allows you to track your website's performance in the SERPs. It also provides you with keyword data, such as search volume and keyword difficulty.

  • Inbound Marketing: A marketing strategy that focuses on attracting customers to your website through valuable content.

  • Keyword Research: is the process of finding and researching keywords that people are using to search for information online. This information can be used to optimize your website and content so that it ranks higher in search engine results pages (SERPs).

  • Lead: A potential customer who has expressed interest in your product or service.

  • Lead Nurturing: The process of providing potential customers with information and resources to help them move closer to a purchase decision.

  • Lifetime Value (LTV) is a metric that represents the total net profit a company can expect to generate from a customer throughout their entire relationship. LTV is calculated by taking the average revenue generated by a customer and subtracting the average cost of acquiring and servicing that customer.

  • Marketing Funnel: A visual representation of the customer journey, from awareness to purchase to loyalty.

  • Marketing Mix: The four Ps of marketing: product, price, place, and promotion.

  • Marketing Plan: A document that outlines your marketing goals, strategies, and tactics.

  • Marketing Strategy: A high-level plan for how you will achieve your marketing goals.

  • Media Planning: The process of selecting the right media channels to reach your target audience.

  • Off-Page SEO: The optimization of a website or web page for search engines by acquiring backlinks from other websites. Off-page SEO includes factors such as link building, social media marketing, and guest blogging.

  • Omnichannel Marketing: a marketing strategy that integrates different channels, such as online, offline, and mobile, to create a seamless customer experience. The goal of omnichannel marketing is to provide customers with the same level of service and convenience regardless of how they interact with a brand.

  • On-page SEO: The optimization of a website or web page for search engines. On-page SEO includes factors such as keyword research, title tags, meta descriptions, and content optimization

  • Outbound Marketing: A marketing strategy that focuses on pushing your message out to potential customers through advertising, direct mail, and other channels.

  • Pay-per-click (PPC) advertising: A type of online advertising where you only pay when someone clicks on your ad.

  • Persona: A fictional representation of your ideal customer.

  • Public Relations (PR): The practice of building and maintaining positive relationships with the media and other stakeholders.

  • Revenue: The amount of money that your company generates from sales.

  • Return On Investment (ROI): The amount of money that your company makes from a marketing campaign, expressed as a percentage.

  • Sales Funnel: A visual representation of the customer journey, from awareness to purchase to loyalty.

  • Search Intent: This is the purpose of the search. Is the user looking for information, a product, or a service?

  • Search Volume: This is the number of times a keyword is searched for each month.

  • SERPs (Search Engine Results Pages): pages that show up when you search for something on a search engine like Google or Bing. They typically include a list of websites that are relevant to your search query, as well as other information, such as ads, featured snippets, and videos.

  • SEO: Search engine optimization, the practice of improving the visibility of your website in search engine results pages.

  • Social Media Marketing: The use of social media platforms to promote your product or service.

  • Target Audience: The group of people who are most likely to be interested in your product or service.

  • Traffic: The number of visitors to your website.

  • Value Proposition: A statement that summarizes the benefits that your product or service offers to customers.

  • Web Analytics: The practice of collecting and analyzing data about website traffic.

These are just a few of the many marketing terms that are important to know. If you're interested in learning more about marketing, there are many resources available online and in libraries. You are also encouraged to take marketing courses or workshops to improve your knowledge and skills. Or even put your skills to the test by creating work online yourself to gain experience.

Is there a term you think we missed? Tell us down below!

Disclaimer: This post is not intended to serve as financial or professional advice & is created for the sake of entertainment & informational purposes. External links are provided to give credit to original information holders. The use of affiliate links & Googe Ads is used in this blog post & we may be compensated for placement.

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